汪雨蓉 時(shí)尚商務(wù)及推廣 本預(yù)

  《BM Style》是由BM風(fēng)格上升到Brandy Melville 品牌的分析報(bào)告。根據(jù)大量的趨勢(shì)報(bào)告和調(diào)查問(wèn)卷得出BM風(fēng)格流行時(shí)效較短的結(jié)論。BM在夏季受大量的年輕女孩喜歡，但只限于夏季，所以新鮮感沒(méi)有持續(xù)度。原因是產(chǎn)品單一，對(duì)消費(fèi)者的選擇有局限性，并且消費(fèi)者沒(méi)有忠實(shí)度。改項(xiàng)目為了品牌能繼續(xù)保持熱度設(shè)計(jì)了三種引流方案。

I like to observe the changes in the fashion market and analyze the changes in the market. Marketing is mainly aimed at people, and only a deep understanding of consumers' preferences and needs can make a practical marketing plan.

In the Sandro market report, I am from consumer demand to do research followed by the design of marketing programs. For example, I collect the opinions of Sandro consumers from various social media. I found that many consumers are dissatisfied with Sandro's after-sales service on social media in China, so I need to investigate Sandro's after-sales model in China and then adjust the after-sales service from the perspectives of brand interests, consumer feelings, and market models. The revised schedule can narrow the distance with consumers, and brands can also benefit from it.

BM Style is an analysis report on the rise from BM style to Brandy Melville. According to many trend reports and questionnaires, it is concluded that the timeliness of the BM style is relatively short. Many young girls like BM in summer, but only in summer, so the freshness does not last. The reason is that the product is single, consumers' choices are limited, and consumers are not loyal. In order to maintain the popularity of the brand, three drainage schemes have been designed.